SPAR is one of the most trusted companies in the country with Nielson research placing SPAR first in terms of freshness, quality and range. The SPAR Bakery, which has been continually developed, has provided a key role in its fresh offer and has received great customer feedback.
The SPAR Plus loyalty programme has remained a key marketing focus. Currently an impressive 90% of Slovenian households possess cards. 76% of the turnover is conducted through the loyalty card programme, which equates to 60% of total transactions. Loyalty card holders are approached via various communication channels, sharing promotion data and encouraging shoppers to visit their local SPAR store. Direct mailing, based upon shopper behaviour, is improving the interest in information for loyalty card holders.
Sports Sponsorship also remains important with the sponsorship of the Slovenia National Basketball Team, among other smaller activities. Supporting local communities continues to be a focus for Slovenia with charitable support being provided throughout the year.
SPAR Slovenia has a good training programme, encouraging the development of retail and distribution staff through a variety of courses. In partnership with the other ASPIAG countries, an online employee survey was undertaken, which provided valuable data for benchmarking purposes both nationally and internationally.