The International SPAR Brand
Programme plays a major role in the branding of SPAR
worldwide.
SPAR International Brands are premium products that offer quality
and value to the customers. They not only enable International SPAR
to maximise the buying power of the SPAR members selling the
products but also contribute towards the development of SPAR as a
worldwide brand.
International SPAR Brands, with over 300 products comprising
several ranges, make a significant impact on SPAR shop shelves.
This international dimension of the range is underlined by the
number of languages on the packaging and the focus on American,
Italian and Mexican style products.
The first International SPAR Brand
product, SPAR American Cola, was launched back in 1995. The sales
of this product have continued to grow steadily Over the years,
flavours such as SPAR American Orange, SPAR American Lemon &
Lime and SPAR American Grapefruit have been added to the range.
SPAR American Cola has, without doubt, been firmly established as
the most international retailer owned brand.
The participation of representatives
of the SPAR countries worldwide are an excellent example of how
SPAR works together in partnership, and uses its collective
strength to deliver value to the consumer.
SPAR Product
ranges
- Bakery
- Breakfast
- Canned
- Condiments & Cooking
- Dairy
- Drinks
- Frozen
- Healthy
- Indulgence
- Internationals
- Non Food
- Pet Care
- Value Range
- Bakery
- Breakfast
- Canned
- Condiments & Cooking
- Dairy
- Drinks
- Frozen
- Healthy
- Indulgence
- Internationals
- Non Food
- Pet Care
- Value Range