Former James Bond star, Pierce Brosnan, has extended his six year-long collaboration with SPAR Austria as the face of luxury own brand range, SPAR Premium.

The latest TV commercial featuring Brosnan was shot on a luxury yacht liner in Marina del Rey, Los Angeles, reflecting the glamour and gloss typical of the own brand range. The advert was launched in Austria on 1 December to great acclaim.

A true story of success
The famous Hollywood actor has been the face of SPAR Premium since 2010, helping to boost its image as a luxury own brand range. The range has grown steadily over the years and now comprises more than 340 products, with sales up 21% in 2015. Today, SPAR Premium is one of the most successful product ranges in the Austrian retail market.

The perfect image for SPAR Premium
Brosnan, who was recently awarded with a European lifetime achievement award in film, is the perfect fit for SPAR Premium. Commenting on his continued collaboration with SPAR, Dr Gerhard Fritsch, Head of Marketing at SPAR Austria said: “We are delighted that Pierce has decided to continue his partnership with us. He is one of a few true gentlemen actors and embodies style, class and luxury, the same values that SPAR Premium stands for. The Hollywood star is a fan of SPAR Premium and is 100% convinced of its quality.”

SPAR has used actors and stars like Pierce Brosnan in its own brand advertising campaigns for many years. “The fact that a movie star like Pierce has chosen to extend his long-term partnership with SPAR is proof of a good and solid relationship,” concluded Gerhard Fritsch.