The unique partnership
of independent retailers and wholesalers in SPAR results in the
contribution not only of money but also time and energy into many
sporting events worldwide. This support begins with the sponsoring
of school sports days and local sports clubs activities, and
continues through to national events.
Internationally, SPAR has been the principle sponsor of European
Athletics since 1996, becoming synonymous with the sport in this
period. Athletics is a sport where personal endeavour is combined
with team participation to achieve success. However, as no prize
money is given to athletes during these competitions, it is the
honour and pride in winning the discipline which is the incentive.
SPAR identifies with this principle which is reflective of our
highly successful retailers who continue to develop the brand
through the formats and ensure that consumers enjoy shopping at
SPAR.
SPAR is a strong believer in the need to provide consumers with
relevant information about health and nutrition, providing good
quality products to create a balanced diet. By making relevant
information available, consumers can make choices which suit their
lifestyles. SPAR also encourages exercise which is
essential for a healthy lifestyle; this is reflected in our
sponsorship of a sport which can be practiced in any location
around the world - running.
A cornerstone of
athletics is the running element, ranging from 60 metre sprints to
marathons of 42 km. Many SPAR partners offer opportunities for
running clubs to meet at their stores, making this very accessible
to all consumers.
The European Athletics events of which SPAR is principal sponsor
comprise three elements - indoor / outdoor and cross-country,
spanning the entire year of competition. We work with the national
partner in each country to develop maximum awareness of the
sponsorship and the critical link with individual athletes who are
also consumers of independent retailers. We are proud to be
involved with European Athletics, an organization which strives to
bring passion and enthusiasm for their sport to viewers, spectators
and participants.
SPAR's sports
links:
If you have a question about
sponsorship please contact Penny van der Kaars at info@spar-international.com
