Standard SPAR brand products ranges were
further developed and supported by value low price ranges and
premium products. These ranges enable us to deliver price and value
to our consumers.
Many country organizations have
expanded their standard SPAR Ranges with a low price or discount
range to improve their position. Premium ranges have also appeared
in a number of countries. These ranges reflect the confidence the
consumer has in our branded products.
SPAR International has played an
important role in supporting SPAR counties to extent their private
label ranges. This support has included securing improved terms,
continued development of the range and facilitating SPAR partners
in the delivery of mixed loads.
This last service is provided from
a consolidation warehouse in the Netherlands. It is possible to
source a wide range of international SPAR brands from this
warehouse. The new service has enabled us to support SPAR
Countries to deepen and extend their offer of our SPAR
branded products.
Read more about our own brand
products.
Private label in SPAR
Countries
All SPAR Countries have achieved considerable
success in offering their consumers quality and value through their
SPAR private label ranges.
The leader in the private label
development has been SPAR Austria. Their private label
products range from premium
products with supreme quality trough to standard private label and
the S-Budget range with a focus on price. The private label ranges
of SPAR Austria now cover all market sections and provide a unique
shopping experience for their consumers.
In South Africa SPAR reported a growth
in sales of SPAR branded products of 9%. These products are
promoted through a 'quality for money' offer. 310 products have
been launched or repackage in 2010, this included providing
information on ingredients and recommended daily amounts.
SPAR UK continued to develop and
extend the brand as one of their business priorities. Over 2010
approximately 80% of the private label products have been
redeveloped.
Continued investment by SPAR Ireland in the development of their
private label products has supported their strong business
performance in a difficult market. This success was marked by
winning the national award for 'Best Private Label Range'.
Last year SPAR Slovenia introduced their SPAR
Premium range which includes a number of products from well known
Slovene manufacturers. In addition to this both the SPAR 'Natur
Pur' and 'Vital' ranges were extended. The 'Free From' range was
launched for people who require special diets. For the
price-sensitive consumer the S-Budget range was developed and
accounted for 5% of sales of food and non-food products.